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Domino’s Sizzles with Pizza Tracker

  • Date Submitted: 10/21/2012 06:19 PM
  • Flesch-Kincaid Score: 53.1 
  • Words: 996
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  a. Case Summary
This case shows how one company improved its customer service, reduced mistakes, and reduced training times by improving its transaction processing system.   Domino’s improve its business performance through transaction processing system.   Pizzas Tracker and on-line ordering system let them have more competition in the market.

  b. Case Questions
1. What kinds of systems are described in this case? Identify and describe the business processes each supports. Describe the inputs, processes, and outputs of these systems.
This case describes a transaction processing system.   They are taking and customizing orders using a touch-screen interface, maintaining sales figures, and compiling customer information.   For inputs, they capture data about customer orders, purchase orders etc.   For processes, they record these data, and store it in host machine.   The outputs are in the form of documents such as income statement, sales figures and customer information.

2. How do these systems help Domino’s improve its business performance?
These systems can reduce business costs, improve information accuracy, and improve service level.   And each transaction is processed immediately and the affected records are updated

3. How did the online pizza ordering system improve the process of ordering a Domino’s pizza?
According to the case, consumers can go to Domino’s website through connecting with the Internet anywhere, and order pizzas whatever they like.   The system allows customers to watch a simulated photographic version of their pizza as they customize its size, sauces, and toppings.   The image changes with each change a customer makes.   Then, once customers place an order, they are able to view its progress online with Pizza Tracker.   Pizza Tracker displays a horizontal bar that tracks an order’s progress graphically.   Consumers can know anything about their orders.  

4. How effective are these systems in...


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