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LEEDS METROPOLITAN UNIVERSITY
FACULTY OF BUSINESS & LAW


ASSESSMENT   PROFORMA 2A
FRONTSHEET FOR IN-COURSE ASSESSMENTS


2012/13 SEMESTER 1   COURSEWORK

MODULE TITLE: Corporate Strategy

TITLE OF ASSESSMENT:   Assignment (100% weighting)

COURSE(S): Varied – Masters Portfolio – CRNs: 763, 18219, 18229 (UK), 10569 (Hanoi) and 18285 (Ho Chi Minh)

DEADLINE DATE FOR SUBMISSION BY STUDENTS:  
14th January 2013
(except for Block Delivery 18219 which is 28th January 2013 due to late delivery)

SUBMISSION LOCATION: X Stream

ASSESSOR(S) : Marie Kerr, Stratis Koutsoukos, Karen Trem, John Toth, Dr Suneel Kunamaneni, Local Tutors in Vietnam

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Notes for Students:

• This is an individual assignment weighted 100% of module marks
• The assignment is based on analysis of recent strategy for a case organisation.  
• Historical relevant case study material is provided 2 months before deadline in order to facilitate student research and background understanding of the case organisation and relevant industries.
• Students are required to do their own secondary research focused on the recent developments for the case organisation and industry in order to answer the assignment question.
• Assignment should be written in the form of a report using appropriate headers, sub-headers etc.
• Word Limit is 3000 to 3500 +/- 10% not including diagrams or references
• Assessment criteria will include:
1. Relevant research content
2. Appropriate application of strategic concepts, ideas and analytical tools
3. Evidence of synthesis and critical thinking
4. Focus, structure and logic of argument leading to clear conclusions and recommendations
5. Appropriate writing style and accurate academic referencing


Case Organisation:     Sony Corporation

Please read attached case study as useful background context.  

Assignment Question...