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Movie Essay "Czech Dream"

  • Date Submitted: 12/03/2012 02:21 AM
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The Movie Essay “The Czech Dream”
Name: Sabrina Goh Jia Qin | Student number: 003653 | Title: The Czech Dream

I have watched the video film call “The Czech Dream” directed by two students named Vit Klusak and Philip Remunda. From the Czech Film Academy commission a leading advertising agency to organize a huge campaign for the opening of a new supermarket named Czech Dream. After watching the movie, I have remembered three important roles of advertising. I also remarked myself about advertising has started centuries ago, from years to years until the present times and will forever be improving further time to time.
From the beginning to the end of the movie, the first things that come in mind is the media channels, all of the whole processes of advertising have been delivered onto various channels to the consumer or target audience by flyers, internet, television, radio, posters, promotional songs including newspaper and magazine. Little the public citizen might not know the truth of the supermarket called Czech Dream does not exist in reality just the thought of the consumers mind.
The next analysis towards the movie “Czech Dream” also included the components of modern advertising. It is also important to give the right message or get straight to the point of your ideas, Czech Dream hypermarket have created a tagline “Don’t come” and “don’t spend” which can refers to the consumer brains of exceptional due to their behaviour and experiences, which was brilliant judging by the number of 3000 shoppers were deceived an unreality hypermarket. Showing the process of how powerful advertising can become in the ways of efficient marketing segmentation. Understanding the consumer’s need is the main goal of achievements the marketing segmentation, before taking other steps, feedbacks or opening a analysing of consumer behaviour is needed. The Czech Dream hypermarket has touched the heart of their beloved customer giving the very best of their attentions and...


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