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The Wreck

  • Date Submitted: 12/05/2012 01:29 PM
  • Flesch-Kincaid Score: 51.9 
  • Words: 751
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• Susan-­‐Newest
member
of
the
business
development
team
• Amy
Firestone-­‐Imperial’s
chief
financial
officer
• Geoff
Homes-­‐Head
of
marketing
• Irving
Rosenblatt-­‐Head
of
Distribution
• Joey
Smith-­‐Chief
of
Studio
Operations
Imperial
Studios
is
producing
a
movie
titled
as
“The
Wreck”
which
is
scheduled
to
release
in
the
coming
summer.
The
project
is
currently
facing
problems
with
respect
to
deadlines
as
it
is
3
weeks
behind
and
there
hasn’t
even
been
a
rough
cut.
The
total
costs
post-­‐production
are
expected
to
be
$55
million.
Deadline
pressure
is
mounting
in,
as
the
launch
has
to
be
within
the
last
week
of
June
to
avoid
competition
from
the
Pixar’s
animated
picture
with
the
ducks,
which
is
being
released
early
by
Disney.
The
Marketing
Budget
is
a
total
of
around
$43
million,
which
includes
for
US
&
International
Home
video
and
print
costs
for
2000
prints
i.e.
about
3000
screens.
According
to
Irving
and
backed
by
Amy’s
regression
models
the
video
is
expected
to
be
3.5
million
units
domestic
and
95%
of
that
level
overseas.
Other
expected
revenue
streams
are
a
TV
deal
with
HBO
with
a
minimum
guarantee
of
$2.5
million,
7.5%
royalty
from
an
Electronic
Arts
video
game,
$2
million
from
consumer
products
etc.
Gross
Players
are
majorly
Ernst
&
Matt
who
get
5%
of
the
Net
Revenues.
Under
the
best
circumstances
a
$35
million
opening
is
expected
for
which
the
marketing
director
is
trying
for
a
Vogue
cover
featuring
Inge,
as
a
marketing
gimmick.
2
George
is
considering
a
possibility
of
a
Lay-­‐Off
and
learns
that
Fox
&
Paramount
are
interested
in
a
split
pot
by
taking
only
foreign
and
leaving
the
domestic.
In
order
to
save
time
and
money
Joey
suggests
cutting
down
on
special
effects,
adding
to...

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