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Visitor Attraction

  • Date Submitted: 12/06/2012 07:32 AM
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Prita Laura Final Test Attraction Batch 4 1. Produce a simple market feasibility study for an attraction concept which you device. The format of your market feasibility study . The Market Feasibility study of Trans Studio, amusement park Bandung. The purpose of the Marketing Feasibility Study is: • • • to determine the suitability of attraction for profitable development to define optimal products and amenities in accordance with projected market demand, to project sales absorption and annual revenues from development of this property.

In order to answer those needs the market feasibility study of Trans Studio Bandung should considering as follows:


Who will visit the attraction?

- domestic tourist - foreign tourist - School and college groups - local residents - economic social class - type of visitor

- foreigners tourist 225.585 million
- domestic tourist 6.487.239 million - number of local resident in 2008 : 2.390.120 million - economic social class in : middle to up class, with salary per month : Rp 2,6 million – up. - type of visitor is : family , groups of schools and collage students


How many people will visit the attraction?

- population of catchment area - number of holidaymakers visiting the area

- catchment area of bandung is Jabodetabek, Jawa barat area, Lampung and Malaysia - number of tourist visiting Bandung in 2011: 6,712, 824 million




Where they will come from?

catchment area

- catchment area of bandung is Jabodetabek, Jawa barat area, Lampung and Malaysia - Jakarta is the biggest number visitor, which can be seen from the data bellow: number of visitor entrance from high way 30.533.812 million cars


When will the visitors come?

- degree of seasonality affects - attraction capacity

- in a week end the visitors come is twice than week days - in holiday seasons the visitors come is third time of the number of week end in regular seasons - capacity of trans...


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