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School of Sustainable Development of Society and Technology

Company Stakeholder Responsibility
A Case Study of H&M and their CSR Strategy

EFO703 – Bachelor Thesis in Business Studies 2012-06-22

Group 2724 Titus Okara – 19781024 Matthias Widmer – 19870728

Supervisor:
Examiner:

Magnus Linderström
Ole Liljefors

Abstract
Date Course University Title Authors Examiner Supervisor Problem 2012-06-22 EFO703 – Bachelor Thesis in Business Studies Mälardalen University, School of Sustainable Development of Society and Technology Company Stakeholder Responsibility – A Case Study of H&M and their CSR Strategy Titus Okara, Matthias Widmer Ole Liljefors Magnus Linderström The scarcity of resources and increasing awareness of human rights issues in the media and the public are increasing the pressure on companies to introduce a Corporate Social Responsibility (CSR) strategy. Company Stakeholder Responsibility is a relatively new model in this field and is suggesting a wider approach to CSR. The purpose of this thesis is to describe the topics of CSR, Stakeholder Theory and Company Stakeholder Responsibility and apply them in order to analyze the CSR strategy of H&M. The focus is on the similarities and differences between the theoretical requirements of the Company Stakeholder Responsibility model and the practical CSR strategy currently applied by H&M. The approach used in this thesis is a case study approach with a focus on documentary exegesis. Documents were collected from H&M, media and NGOs and two interviews were conducted. The CSR strategy of H&M is based on their seven commitments and has a very strong focus on the work with their suppliers. The main instrument for the implementation of the strategy is their Code of Conduct (COC) and for the monitoring, there is an auditing system with regular audits conducted by H&M. H&M with their CSR strategy has many similarities with the Company Stakeholder Responsibility model and they are trying to expand it...