Case Studies Of E-Commerce

e-Commerce Business Models of
DMOs
Case Studies in Europe
Mag. Christian Maurer
Budapest, 17 June 2008

!
"
(
)
)
)

#$

%

&

&!
'

&
&

$

*&

*&

!
'

+

&!
'

&

, , , -. %
,( ,
"

/

0 &)1

.
)%
2
)3
)
)4

2
3

%
$
3

!
%

2

&

1

%

(

&

&

5

6

&

&&
!&
&.
!

3
!&
&
!

&

7
&

2
$

$&
&

3
&

0

3
(
&&
7

$
7$

&

6
62 & 2 2
!
!

-

2

destination
tourism
organisations

guest /
tourist

tourism
product

hotel, TA, TO, DMO,
PCO, attraction,
theme park etc.

physical
components

intangible
components

product delivery &
consumption
e.g. interaction between
human beings

e.g. information,
service, processes

e.g. hotel room

8

2
4
)

&

2:

)

:

$
)

;

$
:

$
)

&

)

&.

&:

$

)

6

&:
&

0
)

$

$

&
<

&
!
'

!

&
2&
$ ! = 6 , -7. >(
,

2

:

:
&. 2

&

&

7
9

3

(

&3
3
%$
&
"
&
&
%

6
&

&7

&!
3
!
&

62

6

!3
3!
!

7

7

6

7

2&
#
6

&.

6

7
&

+

(

!

!
2
@

@

7

?

$
$
$

&

&
&

A

4

3

0

)%
6 8D7

3
)
)
3

C

.
=$

0 *& $ .
2
E$
2
E$

&

F4 &

%

G

H 6 , ?7
,
<
&

)

2
%

2

.

) 8,??A
)

6?8D7 @

2& H 5 I ?
.
&. H A ,
5
$

69I9D7
65A -D7

6= $
7

.H -,
B8
&$

. H I 98I
A

!

2
65?D7

B

I
,

5

I
I

(

&

)&
)
$
)
)
)
)
)
)

62 2
.
$
!
!
!
2
! &7
&
&
2
&
+@
6 &$ !
!
!
7
2
6
2
2
7
+6
!
!
2
&
7
22
&
&2
2
!$
!
!
!
&
! 2&
I

6

$
3

&

&

0

)
&
)

2. 4
#
'

3
)

2
&
6

!
$
2& $
,
,
659D7! & $ 658D7!
D7!
%
0
6?D7

0 *& $ .
2
$
$&

(&

2

$

&

3
)

I
5

$

&

&

I
-

7

$

&

&...