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Advertising and Herbert Marshall Mcluhan

  • Date Submitted: 02/12/2013 11:24 AM
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Advertising and Herbert Marshall McLuhan

According to Google the definition of advertising is, “The activity or profession of producing advertisements for commercial products or services.” Advertising communicates with the viewers by using the product, service or idea. It’s the best form of persuading consumers to buy more and want more. Advertising comes in many forms and by technology changing rapidly, forms of advertising has improved tremendously over the years. The old form of media are broadcasts through television, movies, radio, music, magazines, newspapers, books and any print ads. The new mass media advertising includes the old form of media plus the internet, mobile devices and video games.
Marshall McLuhan, the man who predicted the World Wide Web almost thirty years before its existence. In “The Global Village” written by McLuhan he introduces the similarity between mass media and the Shannon-Weaver model, which demonstrates sequential, logic and linear mathematics. “The mother of all models” demonstrates, “the concepts of information source, message, transmitter, signal, channel noise, receiver, information destination, probability of error, encoding, decoding, information rate, channel capacity” and everything else that involves noises and signals. It’s the beginning of “electronic interdependence: when electronic media replaces visual culture with aural/oral culture”
In the first chapter titled “The Reasoning Interval” McLuhan speaks about reflective responses regarding a historical moment on December 1968 when the astronauts assembled the first television camera and focused the camera on earth. The reflective response is each individual’s recognition of the event and what it means to that individual. McLuhan explains the significance was the space between the earth and the moon. The people became suddenly aware that there is a space floating around the earth.  
The most important factor about mass media is the speed of which the...


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