Hsbc

Table of Contents
Executive Summary 2
INTRODUCTION 3
Company profile 4
1. Market Segmentations 6
1.1. Geographic Segmentation: 6
1.2. Demographic segmentation: 6
1.3. Psychographic Segmentation: 7
1.4. Behavioral Segmentation: 7
2. Market Targeting 8
2.1. Selection of Target Market 8
2.2. Evaluation of Target Market 13
3. Positioning 14
3.1. Value proposition 15
4. Marketing Mix 17
4.1. Product 17
4.2. Price 20
4.3. Place 22
4.4. Promotion 22
Conclusion 24
References 25

Executive Summary

HSBC is a global banking and financial service company headquartered in London, United Kingdom. As of 2011[update], it was the world's second-largest banking and financial services group and second-largest public company. It has around 7500 offices in 87 countries and territories across Africa, Asia, Europe, North America and South America and around 100 million customers.
As of 30 June 2010, it had total assets of $2.418 trillion, of which roughly half were in Europe, a quarter in the Americas and a quarter in Asia.
HSBC Holdings plc was founded in London in 1991 by The Hongkong and Shanghai Banking Corporation to act as a new group holding company and to enable the acquisition of UK-based Midland Bank. The origins of the bank lie in Hong Kong and Shanghai, where branches were first opened in 1865. Today, HSBC remains the largest bank in Hong Kong, and recent expansion in mainland China, where it is now the largest international bank has returned it to that part of its roots.
This report provides the details of HSBC’s marketing strategy. HSBC divides the market into different segments, evaluates the product and uses local marketing to provide the best service to its customers.

HSBC Marketing Strategies
INTRODUCTION
Marketing strategy is the process that allows HSBC to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. Marketing strategies serve...