Mic -Brief 1

“BÚN CÁ” – DELICIOUS & CHEAP

  1. Summary
+Name of the shop: OH NGON
+Open time: 6:00 am – 9:00 pm, every day
+ Address: 2, A3, Hanu’s Campus, Thanh Xuan District, Ha Noi
+Reasons of the business:
  * Demand for food of Hanu students and teachers is high
  * This product is familiar with people   easy to sale
  * We have traditional special manner of cooking this dish.
            + Capital: 400,000,000 VND
            + Staffs: 5
  2. Target customer: Students at Hanoi university
+Age group: 18 – 22 years old.
+Favorite: fast-food

  3. Main product: “Bún cá”.

  4. Factors:

+ Demand:    
  * Price of other substitutes: breads, noodles..
Ps↑ → Qds↓ → Qdb↑                 s: substitutes
Ps↓ → Qds↑ → Qdb↓                 b: “bún cá”

  * Week-days / weekends:
Dweek-days > Dweekend

+ Supply:
  * Price of input: fish, vegetable, tofu, “bún”…
Pinput↑ → the price of semi finished “búncá” ↑ →Sb↓
Pinput↓ → the price of semi finished “búncá” ↓→Sb↑
  * Expectation: Our firm expects the number of “búncá” sold to increase in the days of winter, the supply rise. But in the summer we will sell less.
  5.   Equilibrium condition of the market:     PE = 20,000 VND,           QE= 250
Price (VND) | Quantity demanded | Quantity supplied | Total revenue | Elasticity |
15,000 | 280 | 120 | 4,200,000 | __ |
17,000 | 265 | 160 | 4,505,000 | IE |
18,000 | 260 | 200 | 4,680,000 | IE |
20,000 | 250 | 250 | 5,000,000 | IE |
22,000 | 215 | 265 | 4,730,000 | E |
25,000 | 185 | 275 | 4,625,000 | E |
28,000 | 160 | 290 | 4,480,000 | E |
30,000 | 140 | 300 | 4,200,000 | E |

  6. Examples of a real firm:    
  * Name: “ BÚN”
  * Location: 110 Nguyen Trai Street, Thanh Xuan District, Hanoi.
  * Target customer: students
  * Main products: Foods related to “Bún”
  * Price per bowl: 20,000 VND
  * + Operating time: from 10:00 am to 8:30 pm
  * + Has run for many years.
  * The owner of this firm...