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A press release is a great way to create publicity for your cleaning business. Send out press releases to announce a newsworthy event about you, your employees, or your business to the media. Keep in mind that a press release is not an advertisement and you should never use it to sell something. But press releases are an effective way to get your company's name out silica filter press in front of potential clients.
A press release should cover one topic, be as specific as possible, and be no longer than a few paragraphs. The types of events you may want to write a press release about include:
* announce your new business
* trainings or workshops you or your employees have attended
* awards your business or your employees have won
* new products or services your cleaning business is offering
* classes you are teaching
* free information you have available at your business or on your website
* publications you have been quoted in
* new business hours or new business location
There are basic elements that should be in every press release:
* Contact Information
* Headline
* Lead Paragraph
* Text (main body of information)
* Ending paragraph containing information about your cleaning business
How do you write the press release? Be professional by putting your press release on company letterhead. On the left side type 'For Immediate Release' then on the opposite side put your contact information. Your contact information should include your name, phone number, web site URL, and e-mail address. Skip down a couple of lines after the contact information and type your headline. Go down a couple of lines after the headline and start your press release. Your first paragraph should be attention grabbing and contain the most relevant information about your message - the who, what, when, where and how.
The following paragraphs can expand on the message. Be aware that newspapers may edit your filter press submission. It is important to get all...