| STRENGTHS | OPPORTUNITIES |
|·Strong operational capability |·Growth of home entertainment and mobile devices |
|·Abundant capital and technical support to launch a |market |
|new platform or products. |·Globalization of the market |
|·Strong marketing position |·Increasing demand for PC market. |
|·Strong recognition of its brand and logo |·Positive outlook of changing the future of |
|·Processor diversification. |technology |
| |·Distance education through computers will soon be|
| |a more powerful medium than place-based education |
| |for the vast majority of students in the world |
| WEAKNESSES | THREATS |
|·No distinctive brand mark at first |·Increasing competition in the future |
| |·Existing competitors in mobile and PC area still |
| |have their own market share. |
| |·Rapid changes in technology area. |
| |·Companies like APPLE create their own processor |
| | |
| | |
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