Heinz

ASSIGNMENT 1
DESCRIBING MY FIRMS RELATIONSHIP WITH ITS ENVIROMENT.

CONTENTS

1. History of my company.

2.Why do customers choose this product.

3. What complements and facilitators are considered by   customers when making this choice?

4. What Substitutes are considered by customers when making this choice?

5. Identifying 3 things that could have caused a shift in the demand curve to the left?

6. What market structure is the firm in?

7.Factors of production


8.Evaluation of risks to supply the product?

9. Recent fortunes of my firm?

10. Conclusion





















HEINZ (BAKED BEANS)

1. A LITTLE ABOUT HEINZ (HISTORY).



The company “Heinz” began 140 years ago in 1869 by Mr Henry j Heinz, and Mr L Clarence noble, to form what then was know as “Heinz and noble”.
   
“Heinz” is a maker and supplier of   a large variety of food stuffs, from sauces and canned foods, to baby foods and more recently moving into the healthy eating sector together with “weight watchers” to produce calorie counted meals and desserts. By the late 90`s they were the 4th biggest food brand name behind giants Coke, Nescafe, and MacDonald’s, they are famous for there slogan “Beans mean Heinz”

Production in the UK began in the 1920`s, where an astounding   10,000 tonnes of spaghetti, ketchup, and baked beans were shipped out! Although they were first introduced to the UK in 1886 in a department store Fortnum and mason, and was marketed then as an expensive exotic import food.

Beans played a huge part in the war-time to by being a staple part of everyone’s diet and even one of the factories was bombed twice but carried on regardless, and in 1951 they were awarded the Royal Warrant by HM the queen.

By   the 1990`s “Heinz” was exporting baked beans to over 60 countries world wide! It wasn’t   until 2005 that “Heinz” launched a new beans range to complement the original, and today they are a leading company well in touch...