Words of Wisdom:

"Asking why is a waste of breath" - SETH

Starbucks Destep

  • Date Submitted: 12/11/2013 03:02 AM
  • Flesch-Kincaid Score: 38.5 
  • Words: 647
  • Essay Grade: no grades
  • Report this Essay
Management Principles

Assignment for week 4: Environment of organizations

Keywords: environmental influences, DESTEP factors, environmental scanning

Analyse the external factors for one of the following companies:

-Hilton
-ISS
-Starbucks
-British Airways

Each group is supposed to prepare a short ppt (on usb-stick) and present the outcomes in next week’s class.

Starbucks

Environmental influences:

Starbucks internationally recognized brand
icon for globalization
External and internal market
Known for high prices- financial crisis: Starbucks forced to change its prices, continue to have high cost drinks, but offer low cost alternatives.
“Comfy place”- feel at home in Starbucks- authors go there to write, students to study.
High quality coffee- Reliant on its coffee bean suppliers (international suppliers)


Demographics:

Age- Starbucks is aimed more towards adults and teenagers since their main product is coffee. They also offer alternatives such as tea and cake which is also aimed at a younger market. Aimed at both males and females.

Known for being high-priced, therefore not affordable for everyone - - However, they do offer low cost alternatives to their expensive products making it more appealing to those with lower income.

They offer “special offers”:

Plastic cups, save 10c/coffee, better for the environment
Starbucks App- As of a certain amount of purchases you receive a free drink
Flat rate Coffee (in certain countries): Pay per month, drink unlimited.

Economic:

Starbucks is a globally recognized brand, and has long since become a symbol for international globalization.
Starbucks has to carefully analyse a country before beginning their business there:

The Industrial Structure
The Income Structure

Is a country stable enough to begin a business there?
Is there enough disposable income available so that people will buy the product, regardless of the price.

The market in the United States is more...

Comments

Express your owns thoughts and ideas on this essay by writing a grade and/or critique.

  1. No comments