Words of Wisdom:

"Don't stop to smell the flowers." - Manda_babylove

Stone Crusher and Grinding Mill Used in Mining Quarrying

  • Date Submitted: 12/16/2013 12:01 AM
  • Flesch-Kincaid Score: 59.8 
  • Words: 848
  • Essay Grade: no grades
  • Report this Essay
Choosing the right stations
Most medium-sized cities have one big newspaper, six TV stations, and dozens of radio stations. If a radio station puts out one-size-fits-all programming, they will wind up with very few listeners. Instead, stations specialize stone crusher supplier for south Africa
in entertaining specific age groups, lifestyles, and subject interests.
Radio's ability to go after a very specific kind of listener is its greatest strength. More mass appeal media--like a newspaper that goes out to virtually everyone in town--can't give you this tight targeting. With radio, you don't waste ad budget sending your message to thousands of people who aren't likely to be interested in what you sell.
It is important to advertise on a station that reaches your best group of customers. A pop or Top 40 station will mostly appeal to teenagers and 18 to 24 year-old women. Country stations usually pull in lots of 25 to 54 year-old men. A classic rock station would also attract 25 to 54 year-old men. A news/talk station would specialize in an affluent audience over 55 years old.
Radio programmers first look at an audience that isn't being served, then they create a format to appeal to that audience. Think like a radio programmer and you will immediately see which stations your best prospects and customers are listening to.
You can get ratings information provided by Arbitron, the company that measures radio audiences. Advertising agencies have access to Arbitron ratings as do most radio station advertising departments. You can also find radio ratings mobile stone crusher for sale
for different cities announced at rronline.com, the site for Radio and Records, the industry's trade publication.
Arbitron gives you lots of different ways to look at the audience. If you are going after women 25-54 you can get ratings for women 18-34, 25-34, and so on.   All this can become a bit confusing when you're talking to a radio sales representative. Their job is to sell...

Comments

Express your owns thoughts and ideas on this essay by writing a grade and/or critique.

  1. No comments