Mid-market store-based retailers will have to come up with genuinely compelling reasons for shoppers to migrate back from pureplays: we think multichannel retailers need to imitate Amazon’s spirit of innovation, as their service and convenience advantages wane fast.
Table of Content
Introduction
A diverse and fragmented market
Consumer questions
Definitions
Financial definitions
VAT
Sales per store, sales per sq m
Exchange rates
Abbreviations
Executive Summary
The market
Figure 1: Consumer spending on all electrical products: market size and forecast (incl. VAT), 2008-18
Online
Figure 2: Online sales as percentage of total market for electrical goods, 2012-14
Figure 3: Leading online retailers’ estimated shares of online spending on electrical goods, 2013
Distribution of spending
Figure 4: Estimated distribution of spending on electrical goods, 2013
Market shares
Figure 5: Market shares (%): The leading specialist and non-specialist retailers, 2012 and 2013
The consumer: what they’ve bought
Figure 6: The consumer: What electrical products they have bought in the past 12 months, November 2013
The consumer: where they’ve shopped
Figure 7: The consumer: Where they bought electrical products, in-store or online, in the past 12 months, November 2013
The consumer: key drivers
Figure 8: The consumer: What’s important when choosing where to buy electrical goods, November 2013
The consumer: satisfaction with services used
Figure 9: The consumer: Satisfaction with retailers’ services used, November 2013
The consumer: attitudes towards electricals retailers
Figure 10: The consumer: Attitudes towards electrical goods retailers, November 2013
What we think
Issues and Insights
A strong case for generalists in a mixed market
The facts
The implications
Pureplays are winning, stores must innovate
The facts
The implications
Limited demand for...
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