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II. Summary Here is background of BASF Company. BASF is leading chemical company on the world market. It has four production market departments: Europe, North America, South America and Asia. Moreover, the production of the company is separate in sex different segments: Chemicals, Plastics, Performance Products, Functional Solution, Agricultural Solution and Oil & Gas. The department located in Germany is oriented in production of personal care products, so called Performance Products. BASF does not sell product to the final customer. Its products are intermediates like catalysts, molecules and raw materials, which are used from other manufacture companies. The main mission of the company is to produce products for sustainable future. The report objective is to analyzing the external and internal environment of BASF Company. This is useful for understanding the company`s current situation. Based on these analysis, this report gives recommendations to the company, how to keep its position on the market and to use on the best way its opportunities. Research information was collected in the fallowing way. Firstly, was done the secondary research. For it the main source was internet. Secondly, the primary research was done by conducting an interview with Mrs. Sengel, who is member of Executive Board of the company. Finally, based on collected information the company`s strengths, weaknesses, opportunities and threats was analyzed with used of SWOT analysis. Based on the analyzed information, research results are as fallow. BASF is leading company on chemicals market. One of the company`s strength are so called Verbund sides – perfect conglomerates between different departments of the company. Every product produced in the company is used in the most efficient way. BASF has opportunity to rising commodity chemicals market in regions like Africa, Asia Pacific and Middle East. The company is negative influenced by some economical factors like increasing energy prices and...