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Mainstream Media Is a Powerful Influence on the Construction of an Individual’s Identity. Use Your Case Study to Explore the Impact of the Media in the Construction of Identities.

  • Date Submitted: 03/31/2015 02:07 AM
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Mainstream media is a powerful influence on the construction of an individual’s identity. Use your   case study to explore the impact of the media in the construction of identities.
Certain individuals are considered more as lucrative products rather than human beings, controlled by the puppeteers of wealthy institutions only to yield a profit. Today we live in a world under the reign of social media, a platform that allows such manipulation of identity unlike any other form of media. It is a form of media that has established an incessant presence in the lives of the consumer, coupled with more traditional forms of media such as television broadcasting and print production it is easier than ever to create and manipulate an identity. However, with this pioneering ability comes the heightened chance of negative exposure. This is very true particularly in the case of male sport stars, they are able to simultaneously bore multi million pound endorsements on our billboards whilst maintaining such an infamous reputation of the covers of our newspapers. Whether the individual’s identity is positive or not, there is no doubt that the media and its various forms hold a vast amount of power and influence.
Male sports stars are viewed by brands as profitable advertisements for their products, so much so that Tiger Woods was once referred to merely as a billboard. Therefore, it is of the utmost importance that these companies shape these men in such a way that their images run parallel with each other. Cristiano Ronaldo has, over the course of his career, been approached by many major companies in the hope of an endorsement deal, the reason being is that he is able to attract both men and women to a product. From the male perspective he is an aspirational figure head for many football fans whereas most women find the attraction purely physical, this combination of success and vanity is the recipe for pan-gender appeal. In today’s world advertising is everywhere,...


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