Mkt 571 Week 4 Quiz Assignment

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MKT 571 Week 4 Quiz

1
Which marketing system is another channel development in which two or more companies put together resources to exploit an emerging market opportunity?
• Strategic marketing system
• Vertical marketing system
• Horizontal marketing system
• Conventional marketing system

2
What is the practice that allows companies to maximize their market share by believing a higher sales volume will lead to lower unit costs and higher long-run profit while assuming the market price is sensitive?  
• Market-penetration pricing
• Sensitive pricing
• Target pricing
• Market skimming

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3
Which strategy is appropriate when there is low brand loyalty in a category and brand choice is made in the store?
• Side pull strategy
• Push strategy
• Pull strategy
• Downward strategy

4
What type of deal takes place when the seller receives some percentage of the payment in cash and the rest in products?
• Barter
• Offset
• Free trade
• Compensation deal

5
What takes place when dealers purchase some or all of a product line?
• Part-line forcing
• Half-line forcing
• Forcing by brand
• Full-line forcing

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6
Which strategy uses the manufacturer’s advertising, promotion, and other forms of communication to persuade consumers?
• Pull strategy
• Downward strategy
• Upward strategy
• Push strategy

7
What type of distribution places the goods or services in as many outlets as possible?
• Selective distribution
• Exclusive distribution
• Marketing distribution
• Intensive distribution

8
When the number of intermediaries are severely limited, this means an
• strategic distribution
• marketing distribution
• inclusive distribution
• exclusive distribution

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9
When companies estimate the demand and costs associated with alternative prices, they will...