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New Mkt 571 Week 3 Quiz New

  • Date Submitted: 10/30/2015 01:41 AM
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MKT 571 Week 3 Quiz NEW

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MKT 571 Week 3 Quiz NEW

1. Most new-product activities are devoted to

introducing backward integration

changing the target markets

improving existing products

changing the existing market dynamics


2. Which of the following is the best example of a new-to-the-world product?

Tata Motors, an Indian automobile company, acquires Jaguar to extend its business

Kids-Med, a company that produces childcare products, launches a non-contact thermometer

Walmart, the retail giant, opens new stores in an underdeveloped African country

Pestorica, a publishing company, decides to launch a new sports magazine


3. ________ is the ability of a company to prepare on a large-scale basis individually designed products, services, programs, and communications.


Mass customization

Reverse engineering

Backward compatibility


4. Which of the following will most help service providers overcome the limitation of intangibility of services when positioning itself?

Sharing services

Using brand symbols

Working with larger groups

Cultivating non-peak demand


5. Which of the following is most closely related with the organic growth of an organization?

Developing new products from within

Increasing productivity of employees

Acquiring a product or service brand

Increasing the operational profitability


6. When the physical product cannot be easily differentiated, the key to competitive success may lie in adding valued services and improving their quality. The main service differentiators are ordering ease, delivery, installation, ________, customer consulting, maintenance, and repair.

ease of use

technology intensity


customer training


7. Services high in ________ are those...


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