Mobile Marketing Initiatives and Growing Mobile Subscriber Base to Drive A2P Sms Market

Transparency Market Research has announced the publication of a new research report. The research report studies the A2P SMS market in absolute detail and provides an overview of its structure. According to the report, the global A2P SMS market was valued at US$53.07 billion in 2013 and is expected to grow at a CAGR of 4.2% till 2020. This positive growth rate will be fueled by the growing applications of A2P SMS, especially in the web and mobile sector. The report, titled “A2P SMS Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2014 - 2020”, gives a complete analysis of the global A2P SMS market along with its SWOT analysis and Porter’s five forces analysis.

Browse the full A2P SMS Market report at:
http://www.transparencymarketresearch.com/global-a2p-sms-market.html

A2P SMS services are used in several verticals such as entertainment, banking, financial services and insurance (BFSI), retail, tourism, marketing, media, and healthcare. The interactive services on offer in the A2P SMS market are used for applications such as mass voting for contests, charity, announcements, and other such occasions that demand establishing a wider communication channel between the sender and the receiver. On the other hand, CRM services help the customers gain information about transactions and billing. The promotional campaign services segment uses A2P SMS for promoting brands, events, and other such activities by the enterprise through SMS. The inquiry and search-related services of the global A2P SMS market are inclusive of SMS-enabled services that the user can avail by feeding in certain information.

The key growth driver for the global A2P SMS market is the increasing number of mobile users opting for mobile payments, banking, and marketing activities. The market is also being propelled by innovations in the SMS platform with integrated application programming interface (APIs). In the long term, transactional activities that allow users...