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Analysis of Advertise

  • Date Submitted: 01/28/2010 09:08 AM
  • Flesch-Kincaid Score: 63.3 
  • Words: 784
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The primary purpose of an advertisement is to sell a certain product; even though advertising has many other purposes too. Each advertising campaign is based on a particular purpose, or to help meet specific goals. Through advertising a company or individual is trying to do the following functions: The first is communicating the brand personality. They make people aware and convey the type of company that is selling the product. The second is indicating the brand’s place in the community. It is important that the consumer see how they can fit these products or services into their daily life, and what are the benefits they are getting from it. The third is to build up a brand name. It is decisive to make the brand recognizable through a logo or reputation so people can easily recall them.

The advertisement I chose for analyzing is ‘Aveda’; which is popular for manufacturing beauty products. They are manufacturing and distributing their products among people for a decade. They make products for hair, skin, and for the body care. The purpose of this ad is to definitely create market for their product but on the other hand it has another solemn idea. They are trying to create social awareness which is also their strategy of business. They are saying, “If anyone buys a product of ‘Aveda’ a portion will go to the fund for saving threatened and endangered plants” which is encouraging people to buy their products and have chance to contribute to the environment.

For this ad I think the target audiences are middle aged people rather than teenager. Albeit they (Aveda) make products for everyone but the ad is more concerning for older people. Age and income level is an important issue for this ad. Not everyone would like to pay attention to this ad; and it would not be affordable to everyone to have this product although they are adult. In this ad they depict an environmental issue which


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