Blue Jays

In the business market there is competition between companies. The company that cannot survive competition dies while the other raises up in the economy. From my expectation, one of the companies that is rising in the markets is the Toronto Blue Jays. Before creating your own company you have to analyze the location?   Why that location? What name to give it? And what to do to attract people? First I will give an introduction to the place marketing an important view in business so people can have an easy access to get there.


Blue Jays is an old name from folklore and legends meaning “Naked Jaybird”- a newly hatched Jay which has not even a “wisp of down.” The name is old and familiar to Canadian people.


To get started, Blue Jays will play at the Sky Dome because this place is located at the center of the entertainment and there is a lot of access. The business manager analyzes all causes of marketing events, and the most important of all, marketing mix.


Marketing mix is the blending of the four strategies, pricing distribution and promotion strategy to fit the needs and preferences of a specific target market. The product strategy involves more than just deciding what goods or services, packages design, brand names, trademarks, warranties product lifecycle positioning and new product developments. Distribution strategy analyzes the place of the product, where the customers receive the product service. The place of delivery, including all of its resources is part of what the consumer buys. A place that meets his or here needs better may be worth more. The place might be a park, a visit center in the park, or an interpretative exhibit along trait. In setting its strategy, the organization must determined how much the target is willing to pay for atmosphere and physical sources of place. Promotional strategy is the ling between sellers and buyers. Organizations use many different ways of sending messages about their goods to customers....