Investigating Strategy in de&S

BA (Hons) Leadership & Management

SM0377
UNDERSTANDING STRATEGY

Student:   Stephen Reynolds

Student No:     W10027804

Tutor:       Eustathios Sainidis

Submitted:   12 January 2011

Word Count:   3929 (excluding Annexes, Quotes & Tables)

CONTENTS PAGE

1 Introduction 3
2 Method 4

3 Analysis of the Far (Macro) Environment 4

4 Sector Analysis - Porter’s Five Forces 5

5 MoD & DE&S (Corporate) Strategic Overviews 7

6 Arty Sys - Business and Operational Strategies 8

7 Strategic Frameworks 9

8 Strategic Capability 11

9 Personal Contribution to Organisation’s Strategy 12

10 Conclusions & Recommendations 13

11 Personal Reflection on the Strategy Module 14

12 Bibliography 17

13 Glossary 20

Annexes

A Artillery Systems Project Team Business Plan 21

B Artillery Systems Simplified Team Structure 27

C The MoD’s Team Values 28

D MoD PESTEL Analysis 29

E UK Governmental Spending Profile 31

F Culture Paradigm 32

G Understanding Strategy Learning Log 33

INTRODUCTION

1. This paper will seek to investigate and evaluate the strategic procurement model perused by the Ministry of Defence (MoD), Defence Equipment and Support Agency (DE&S) and in particular the Artillery Systems Project Team (Arty Sys), an organisation within DE&S that delivers military capability and support to the Royal Artillery.   Johnson et al (2008) state that: ‘Strategy is the direction and scope of an organisation over the long term, which achieves advantage in a changing environment through its configuration of resources and competencies with the aim of fulfilling stakeholder expectations’ and then identify three distinct levels of strategy:

      a. Corporate Strategy.   Concerned with the overall purpose and scope of the organisation and how value will be added to different parts of the organisation.

      b....