International Business - Mcdonalds

TABLE OF CONTENTS

Questions 1: Outline the reasons for the fast global growth of McDonald’s………………………………………..……………………………1

Question 2: McDonald’s needs to adapt to different cultures and conditions when it sets up business in different parts of the world. What problems might McDonald’s encounter when it opens outlets in………………………………2
2.1. Countries in Eastern Europe?.....................................................................................2 - 3
2.2. Countries in West Asia?...............................................................................................3 - 5
2.3. Countries in Africa?.....................................................................................................6 - 7
Question 3…………………………………………………..……………………………...……..8
3.1 Critically discuss McDonald’s globalisation strategy. ……………………..…….8 – 10
3.2 Explain how and why the entry strategy of McDonald’s was different in
      China in comparison with the rest of the world.………………………….…….10 - 11

Question 4 Explain some of McDonald’s efforts to localize its offerings in
          China and describe how successful these efforts were.………………..11 - 13
Question 5 Discuss the challenge that McDonald’s faced when entering the
          Chinese market and to expand its operations. Use the
          Geert Hofstede’s Model to compare China and US and then
          highlight cultural challenges that US managers must be
          aware of in managing McDonald’s operations in China.……………….13 - 17
Question 6 Where do you think the best opportunities for future growth
            lie for McDonald’s? Why?……………………………………….……….17 - 18

Bibliography ……………………………………………………………………………….19

Question 1 Outline the reasons for the fast global growth of McDonald’s

Globalization is the merging of historically distant and separate national markets into one global market place (Hill, 2011:6). The world economies are rapidly changing into single global market, were...