Sony Analysis

SONY
C O R PO R AT I O N

What is Sony ?
Tokyo Telecommunications Engineering
Corporation was founded at Tokyo in 1946 by two
men : Masaru Ibuka and Akio Morita.
The company changed her name for « Sony » in
1958.
The origine of the word Sony : It’s a combinaison
of one word « sonus » and an expression « sunny
servant boy ».

The beginning of success
In 1954 T.T.E.C. obtained a licence for the
manufacture of transistors.
They marketed the first Japanese transistor, the
following year, the first radio entirely equiped
with transistors were product.
It’s the start of the success for Sony with the
radio and future products, and it is the beginning
of the main policy of the entreprise : The policy of
Innovation

Company History
•  1946 - Tokyo Telecom Engineering
•  1950 - First Japanese tape recorder
•  1955 - First transistor radios
•  1957 - First pocket-sized radio
•  1958 - Name change to Sony
•  1968 - Intro of Trinitron color TV – explosive growth
•  1979 - Walkman personal stereo
• 1980’s - Major Producer of computer disks/ floppies

Company History
•  1984 - Portable CD player (Discman)
•  1988 - Bought CBS Records for $2 billion.
•  1989 - Bought Columbia Pictures for $5 billion.
•  1994 - Sony Playstation released to great success.
•  1997 - JV with Philips (inventors of the CD) to make
Super Audio CD
•  1998 - Launched Wega flat-screen TV
• 1999 - Walkman with MP3 capabilities robot AIBO
•  2000 - Formed PlayStation.com – games/software
online

Products of Sony
• Sony Electronics:
• Audio,Video, Televisions, Information and
Communications.

•  Sony Computer Entertainment:
• Hardware and related software
•  Sony Music Entertainment

• Sony Pictures Entertainment
• Other : Sony Life Insurance, Sony Finance
International, Sony Trading International Corporation,

1979
THE WALKMAN

• 1979 Sony has invented the walkman.
• The Sony Walkman is one of the most
successful electronic products of all...