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Mobile Sevice Provider

  • Date Submitted: 05/03/2014 10:47 PM
  • Flesch-Kincaid Score: 63.2 
  • Words: 1372
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Now a day, Mobile Phone is a important thing for humans to use for communicate to each other’s. So humans are looking for a best mobile service provider for make them easier and spend less many money for their communicated. There are lots of mobile service provider companies to competing to be the best for their business’s successful. However, Verizon is a mobile service provider that looking for any idea to get to their goal. Therefore, they are specific on marketing mix required to be successful as a mobile service provider.
Price competition is the special thing that company focus on. If the price is lowest, they will get more customers to their company.   So Verizon bring a new prepaid plan in to their market, and was called “AllSet”. The plan is start from $35 per month and customer can 500 voice minutes, 500 MB and unlimited text message for use. And the cheapest prepaid plan start at $45 per month for 1000 minutes for talking to Canada and Mexico, unlimited voice call and texting message, 500 Mb for internet data. Verizon’s prepaid plans are competition with AT&T. According statistic of pricing’s mobile service provider, Verizon is first place of top ten ranges, and AT&T is third place. Verizon cut down their price for success and get the goal to competitive with others company. So Verizon can get a lot more customers as they wanted. Verizon get their service cheaper and better because they want to be a best mobile service provider.
Mobile service providers are pushing their promotional Strategies to increase their products and bring it to marketing place. In 2004, Verizon was created a new promotion called IN-network. This promotion is offered free unlimited minutes for their customer to call whatever they wanted and this promotional was decreased their customer 10 percent and 75 percent of market still on [their] target. Second promotion was offered for the customers that use their service from one year, they can get 400 minutes per month for...


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