Digital Video Views 2012 – 2015: Site, Brand, Category Share and Platform Analytics
Digital video viewing occurring across professional, UGC and social networking channels, destinations, multiple screens and platforms cleared the 511 billion mark in 2012, a 20.3% annual increase. Professionally produced, hosted and managed video advanced 17.9% to 104.4 billion. UGC/social networking channels, which are increasingly populated with pro and semi-pro publisher branded channels, saw total volume rise 21% to 406.8 billion.
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Mobile, tablet and connected device related views averaged 13.2% across the professional realm of sites, while UGC, led by YouTube’s channelized and thematic content ecosystem tallied an estimated 22.2% mobile total.
EXECUTIVE SUMMARY | |
| Digital Video Views Surpass 511 Billion in 2012 | |
| Total Digital Video Views 2005 - 2015: Professional, UGC and Social Channels | |
| CAGR Comparison 2005 - 2012: Pro vs. UGC/Social Networking Channels | |
| News, Sports and Movie Digital Video Views Led Professional Publishing Categories in 2012 | |
| Pro Digital Video Viewing Share by Category 2012 | |
| A Strong Mid/Late Year Performance Resulted in a 13.2% Mobile/Tablet-Connected Device Share of Pro Digital Video Views in 2012 | |
| UGC and Social Networking Digital Video Channels Charted 406.8 Billion Views in 2012 | |
| UGC and Social Networking Video Views: 2005 – 2015 | |
| UGC and Social Networking Channels Video View Growth Rates: 2006 – 2015 | |
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