Global Baking Powder Market: Players to Focus on Launching Healthier Variants with Low-Aluminum Raising Agents, Says Tmr

Transparency Market
Research

Baking Powder Market - Global Industry Analysis, Size, Share,
Growth, Trends and Forecast 2013 – 2019

Published Date
09-04-2014

71 Page Report

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Global Baking Powder Market: Players to Focus on Launching Healthier
Variants with Low-aluminum Raising Agents, says TMR

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Baking Powder Market

REPORT DESCRIPTION

The global baking powder market is consolidated with key players such as ACH Food Companies Inc.,
Clabber Girl Corporation, Hansells Food Group,Caravan Ingredients, Inc., and Weikfield accounting for
significant part of the market. The threat of new substitutes is expected to be high as baking soda is a
viable substitute for baking powder. The threat of new entrants will also remain high owing to low capital
requirement for entering the market. Transparency Market Research (TMR) in its new study, has found that
key players are focusing on product innovation and attempting to reduce production costs by conducting
forward and backward integration and achieving economies of scale. Players in the market are focusing on
wholesalers and retailers as the consumption of baking powder by end consumers is very low.
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According to the report, the global market opportunity for baking powder is expected to rise from
US$2,723 mn in 2015 to US$3,361.9 mn by 2019. On the basis of product, the tartrate segment is
expected to continue to lead and account for 30.2% of the market by 2019. By geography, Asia Pacific led
in 2012 and will continue to do so in the coming years. Asia Pacific is expected to account for 37.1% of the
global baking powder market by 2019. Europe is also...