4p Analysis of Gillete

1.4 P’S OF GILLETTE Presented By:- GROUP NO. 1 SOUBHAGYA JENA(14) SOURAV BORAH(17) YAKUTA CHAWALA(20) LOKENDRA CHOUDHARY(11) SAURABH SRIVASTAVA(44) SOUMALYA DAS(42) Under the guidance of:- PROF. SANJUKTA SRIVASTAVA
          Founded by King C. Gillette in 1901 as a safety razor manufacturer
1 st patented safety razor in 1904
Entered the India Market in 1984 in a JV with HOPE
Merged with Duracell (India) Pvt. Ltd. and Wilkinson Sword India Ltd.
Sold off to P&G in 2005
Famous for its shaving and personal care products
Also makes brands like Oral-B, Braun, Duracell batteries, Luxor and Parker pens
HISTORY
    The total sales (net of excise) at Rs.589 crores was up by 16% when compared to Rs.506 crores for the corresponding twelve month period ended June 30, 2007 .
PAT for the year at Rs.107 crores is up by 16% against Rs.92 crores for the previous corresponding period .
(SOURCE – ANNUAL REPORT-2007-08)
THE GROWTH STORY
6.SOURCE:(ANNUAL REPORT 2007-08) SHAVING CATEGORY
7.SHAVING MEN PERSONAL CARE DURACELL BATTERIES ORAL B BRAUN APPLIANCES BRAUN KITCHEN APPLIANCES BRAUN HAIR CARE EPILATION BARUN STEAM IRONS PERSONAL DIOGONASTIC MANUAL TOOTHBRUSHES ADVANTAGE INDICATOR CROSS ACTION STAGES POWER TOOTHBRUSHES 3D EXCEL 3 D PULSATING CROSS ACTION KIDS FLOSS AND INTERDENTAL SATIN floss ULTRAFLOSS ESSENTIAL FLOSS SUPER FLOSS ORTHODENTIC TOOTHPASTE AND MOUTH RINSE GENARAL USE BATTERIES COPPER TOP ULTRA PRISMATIC SPECIALITY BATTERIES PHOTO HEARING AID CAMCORDER WATCH ELECTRONICS HOME MEDICAL SHAVING GELS AND FOAMS GILLETTE SERISE SATIN CARE ANTIPERSPIRANTS AND DEODRANTS GILLETTE SERISE RIGHT GUARD SOFT & DRI DRY IDEA MACH 3 MACH 3 TOURBO SENSOR SENSOR EXCEL WOMEN VENUS SENSOR DAISY PRODUCT MIX WIDTH
    WIDTH OF THE EXISTING PRODUCT LINE—5
LENGTH OF THE PRODUCT MIX—50
AVERAGE PRODUCT LINE LENGTH—10
DEPTH OF DIFFERENT LINES - GILLETTE SHAVE GEL-3VARIENTS
Moisturizing
Tough bread
Conditioning
PRODUCT
    AFTER...