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Nokia

  • Date Submitted: 04/25/2010 08:34 PM
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Nokia Company Analysis

Introduction

Nokia has become the largest mobile phone equipment manufacturer in the world through innovation techniques and a great business strategy. Nokia was founded in 1865 by Fredrik Idestam, the company started by making paper through wood pulp mills in southern Finland.   Idestam named his company after a river that one of his paper mills was located on and from there Nokia was born. The company evolved from providing paper products to later offer rubber and cable products. These companies all merged in 1967 merged to create the Nokia Corporation.   Looking into the future, in 1992 Jorma Ollila became the President and CEO of Nokia. Ollia’s focus was putting the company’s resources toward the telecommunications industry.   Ollia believed that focusing on the telecommunications industry would be the most beneficial to the company. (Nokia - The birth of Nokia, 2009)

Current Business Situations for Nokia

Nokia’s current situation in the mobile communications industry is that, the company is the #1 manufacturer of mobile devices in the world (estimated 38% share of global devices in 2007)   (Nokia – Structure, 2009). Nokia has evolved as a leader in mobile phone manufacturing sector by offering a wide range of products that serve a broad individual base and needs, throughout the world. Nokia created a joint venture in 2007 with Siemens to create Nokia Simens Networks. This strategic move was in order to expand into equipment and services for communications networks and also to provide network equipment. The company operates in four different business sectors: mobile phones, Nokia Siemens Networks, multimedia, and enterprise solutions. This helps Nokia differentiate itself and better serve consumers through various services it provides. (Mobile Phones Industry Profile, 2008)
      There have been some changes in the leadership roles of the company in recent years, in 2006 Olli-Pekka Kallasvuo formally the CFO, took...

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