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Mc Donald's Entry in Eastern Europe

  • Date Submitted: 10/24/2011 08:42 AM
  • Flesch-Kincaid Score: 44.7 
  • Words: 3153
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Project on
International Marketing Strategy of a
Company Selected:
Strategy for Entering:
Eastern Europe (Estonia)
Submitted by
Rehan Yousaf
Department of Administrative Sciences
Quaid-i-Azam University, Islamabad
MC Donald’s entry in Eastern Europe
Company Background
ay Kroc, at 52 years old, invested his entire life savings to become the exclusive
distributor of a milk shake maker called the Multimixer. Hearing about the McDonald's
hamburger stand in California owned by Dick & Mac McDonald running...


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