Deep Research on Marketing Health to Women - Us - October 2013

Marketing Health to Women - US - October 2013

Women seek solutions to live a healthy life, indicating a need for products that help them to be proactive about their healthcare. Education among key consumer groups, such as lower income as well as Black and Hispanic women will be imperative, especially as implications from the PPACA roll out. table Of Content

scope And Themes what You Need To Know definition data Sources consumer Survey Data abbreviations And Terms abbreviations

executive Summary the Market Of Women figure 1: Female Population, By Age, 2013-18 market Factors That Contribute To The Market Of “healthy” Women ethnicity obesity women Delaying Marriage And Children; Advancing Careers top Ailments/conditions Suffered leading A Healthful Lifestyle the Consumer contributors To Healthy Life figure 2: Contributors To A Healthy Life, August 2013 online And Offline Health Information Sources figure 3: Health Information Sources Turned To (offline And Online), August 2013 usefulness Of Tools To Manage Health figure 4: Usefulness Of Tools To Manage Own Health And Family’s Health, August 2013 what We Think

issues And Insights women Are Taking A Proactive And Preventative Approach To Their Health, Which Could Impact The Market Of Otc Medications That Are Designed To Treat Ailments
Marketing Health to Women - US - October 2013

issues insights healthcare Is Expensive, Putting Those From A Lower-income Household At A Disadvantage When It Comes To Being Proactive About Their Health issues insights the Population Of Black And Hispanic Women Is Growing, But These Women Are Less Likely To Be Proactive About Their Health issues insights the Declining Birthrate Could Mean Fewer Moms In The Market For Healthcare Products issues insights

trend Applications trend: Prepare For The Worst trend: Second Skin figure 5: Usefulness Of Technology Tools To Manage Own Health, By Generations, August 2013 mintel Futures: Generation Next figure 6:...