Marketing and the Internet

As a student attending Berkeley College, I am currently studying in the school of business. At Berkeley College, it is required that I take all college core classes, liberal arts electives, the general business core and business electives, and seven major courses to graduate with a Business Bachelor\'s degree. I have chosen to major in Business Marketing because I have been on a class trip to Kraft Foods in Rye, NY, called ?Job Shadow? day, where I was able to see what it was like in a day of a market research executive. After the tour, the curiosity I once had about this particular field turned into excitement.   I learned that a computer, especially the Internet, has an important role in marketing products.



Technology and marketing have coexisted, generally to the benefit of each, for hundred of years. In this sense, the Internet is merely the most recent technology for the delivery of marketing. In the past, marketing emphasized one-to-one, face-to-face interactions between the seller and the buyer. With advances in technology, marketers are able to target larger, more dispersed audiences. With the introduction of the Internet as a tool for marketing, the shift in capabilities comes full circle, but with advantages not previously available through technology. The Internet enables marketers to communicate not only one-to-one, but also in a mass format.







In addition, the technologies that define the Internet can improve the efficiency with which marketing activities can be developed and implemented, and the richness of the content of the activities (Keele 270).



Internet marketing has become an important issue for many businesses around the world. It is often perceived that doing business on the internet mostly requires competency in the technology area. However, as many dot com companies failing due to lack of profit generation, scholars of e-commerce are keen to obtain a better understanding of the...