MKT 571 Week 1 Individual Assignment – Classic Airlines and Marketing
Individual Assignment: Classic Airlines and Marketing
• Consider what product or service Classic Airlines is marketing, the marketing challenges it faces, and its current corporate culture.
• Write a 350- to 700-word paper explaining some of the marketing concepts found in this week’s readings, and how they can be related to the context of the scenario. Include citations and references where appropriate.
• Format your paper consistent with APA guidelines.
MKT 571 Week 2 Team Assignment – Kudler Fine Foods Product Offering
Learning Team Assignment: Product Offering
• Perform a product launch as a team (see pp. 61-67 (Ch. 2) of Marketing Management for a sample plan). You will complete parts of the assignment in the coming weeks; the full launch of the product will be completed in Week Six. Once you have received your instructor’s approval for the product identified in this week’s assignment, continue to work on the product launch plan based on the outline given in Week Six. You should not wait until the final week to finish the full assignment. For this week’s assignment, you can keep your research brief. For the Week Six assignment, however, detailed research is expected.
• Select a home country other than the United States, and choose an organization for which one of your team members works. If you prefer, you may use Kudler Fine Foods.
• Write a 700- to 1,050-word paper explaining the following:
o Market needs
o Market growth
o A brief SWOT Analysis
o Product offering/product definition
o Product identification
o Justification for choice of product