Marketing Plan

Digital Marketing Plan
Hair mechanix beauty salon
Digital Marketing Plan
Hair mechanix beauty salon

DiiyMilea Crafton, Ericka Ellison, Patrick Mendez, Wail Zaki Nawawi Sr, Arisa Obana, Rico Zimmermann
December 03
DiiyMilea Crafton, Ericka Ellison, Patrick Mendez, Wail Zaki Nawawi Sr, Arisa Obana, Rico Zimmermann
December 03

Table of contents
I EXECUTIVE SUMMARY 1
II COMPANY OVERVIEW 1
II.1 ORGANIZATION 1
SITUATION ANALYSIS 1
MISSION 2
SERVICE OFFERING 2
SWOT ANALYSIS 2
CURRENT MARKETING ACTIVITIES 3
II.2 MARKET ANALYSIS 4
MARKET SUMMARY 4
MARKET NEEDS 5
MARKET TRENDS 5
MARKET GROWTH 5
COMPETITION AND BUYING PATTERNS 6
III MARKETING AND OPERATIONS 6
III.1 OBJECTIVES AND ISSUES 6
MARKETING OBJECTIVES 6
FINANCIAL OBJECTIVES 7
STRATEGY PYRAMIDS 7
TARGET MARKETING 7
POSITIONING 9
III.2 MARKETING STRATEGY 9
MARKETING MIX 9
DIGITAL MARKETING STRATEGY 10
COSTS AND RETURNS 13
IV FINANCIAL INFORMATION AND PLANNING 17
IV.1 FINANCIAL DATA 17
IV.2 ACTION PLAN 18
IV.3 CONTROL PLAN 19
V APPENDIX 21
V.1 WEBSITE 21
V.2 ADWORDS 24
V.3 FINANCIAL PROJECTIONS 25

I EXECUTIVE SUMMARY
The following marketing plan will contain recommendations and supporting facts to help Hair Mechanix to improve their marketing activities and increase their profitability. Our team decided to focus the marketing strategy on digital elements due to their measurability and cost efficiency. The reader of this plan will get detailed insights of the company’s capabilities and general market positioning. Furthermore, he will get an overview about the marketing objectives that have been set and a customized digital marketing strategy that has been designed to achieve those objectives in particular. In addition, the appendix will provide the reader with valuable samples of the marketing elements discussed in this plan.
II COMPANY OVERVIEW
II.1 ORGANIZATION
Hair Mechanix sells a wide range of hair services and products. Hair Mechanix ensures quality hair services from certified...