The importance and efficacy of media can neither be ignored nor undermined. The study has explored and analyzed the role of electronic media in changing socio-political landscape of Pakistan. It has revealed that responsible and responsive media could bring peace, security and harmony; on the contrary unbridled electronic media could polarize the society. It has pointed out that the uncertainty about peace, security, bad-governance and system of justice has generated a sense of deprivation in the society. The institutions responsible for improving socio-political environment are Judiciary, Defence Forces, Law and Order Machinery, Political Parties, Civil Society, Public Opinion Groups, and electronic media. The electronic media has emerged as an effective tool, globally, and at home for building favorable / unfavorable opinions and attitudes of the masses for the preferred themes, to achieve the desired objectives. If applied positively, its contribution in changing socio-political environment and creating a forward looking society cannot be over emphasized.
Electronic media has now become the main medium through which people remain aware of the happenings around them and is also the number one source of entertainment. With the demands and requirements of people growing, the role of electronic media in our lives is also increasing and it is pretty much impossible to imagine a world without televisions and the internet.
The world has become a global village and the public needs to be kept informed of what could be happening in the other corner of the world as the economies of countries are dependent on other countries so what might be happening thousands of miles away may well have an impact back at home. This is where the electronic media plays a very important role by relaying all this information in no time at all.
It is not just the current affairs through where you could see the electronic media at work. Millions of individuals...