Words of Wisdom:

"Be what you wanna be , not what the others want you to be " - Dstny_roman

Media Influence

  • Date Submitted: 01/28/2010 12:19 AM
  • Flesch-Kincaid Score: 31.5 
  • Words: 2939
  • Essay Grade: no grades
  • Report this Essay

The Mass Media is a unique feature of modern society; its development has accompanied an increase in the magnitude and complexity of societal actions and engagements, rapid social change, technological innovation, rising personal income and standard of life and the decline of some traditional forms of control and authority.

There is an association between the development of mass media and social change, although the degree and direction of this association is still debated upon even after years of study into media influence. Many of the consequences, either detrimental or beneficial, which have been attributed to the mass media, are almost undoubtedly due to other tendencies within society. Few sociologists would refute the importance of the mass media, and mass communications as a whole, as being a major factor in the construction and circulation of social understanding and social imagery in modern societies.   Therefore it is argued that the mass media is used as “an instrument”, both more powerful and more flexible than anything in previous existence, for influencing people into certain modes of belief and understanding within society.

The question of medias influence on society and its cultural framework has often been debated upon from leading theorists to anyone with any form of media connections, but to contemplate that a character in Coronation Street or Eastenders can have an influence on an audience members attitude, beliefs or interpretations of society is a very simplistic and debatable version of the truth.   The media does influence, but using more diverse and subtle roles of impact.   Some theorists suggest that it is even a case of society influencing the media and not the more widespread and presumed version.


In the early 1930’s, the Payne Studies study took place into...


Express your owns thoughts and ideas on this essay by writing a grade and/or critique.

  1. No comments

  1. Media Influence On Eating Disorders
    feel that magazine influence what they thought was the ideal body type (Field). Not only does the media influence eating disorders, it influence readers and viewers...
  2. Media Influence
    is young adults and teenagers. This media influence on teens is demonstrated through body image, peer/media pressure and sexual misconduct. A teenager's image...
  3. How Did Mass Media Influence Adolescents And Children In The Last Ten Years?
    question arises how mass media influenced the Youth Culture in the last ten years. To answer this question I first explain the term mass media in general. Then it...