Words of Wisdom:

"NEVER try to teach a pig to sing: you waste your time ...and you annoy the pig." - Ssshawnnn

Media Influence

  1. Media Influence On Eating Disorders
    what they thought was the ideal body type (Field). Not only does the media influence eating disorders, it influence readers and viewers on what the ideal body type...
  2. Media Influence
    to appeal to the teenage eye and seduce them into their way of thinking. This is why media influence is becoming a growing pandemic and concern in our society today...
  3. How Did Mass Media Influence Adolescents And Children In The Last Ten Years?
    the desire of being the next Madonna. Because of that development the question arises how mass media influenced the Youth Culture in the last ten years. To answer...
Date Submitted:
01/28/2010 12:19 AM
Flesch-Kincaid Score:
31.5 
Words:
2939
Essay Grade:
no grades
Flag
Join Now!

Already a Member? Login Now

CRITICALLY ASSESS THE WAYS IN WHICH THE MEDIA CAN BE SAID TO INFLUENCE OR HAVE EFFECTS ON SOCIETY.


The Mass Media is a unique feature of modern society; its development has accompanied an increase in the magnitude and complexity of societal actions and engagements, rapid social change, technological innovation, rising personal income and standard of life and the decline of some traditional forms of control and authority.





There is an association between the development of mass media and social change, although the degree and direction of this association is still debated upon even after years of study into media influence. Many of the consequences, either detrimental or beneficial, which have been attributed to the mass media, are almost undoubtedly due to other tendencies within society. Few sociologists would refute the importance of the mass media, and mass communications as a whole, as being a major factor in the construction and circulation of social understanding and social imagery in modern societies.   Therefore it is argued that the mass media is used as “an instrument”, both more powerful and more flexible than anything in previous existence, for influencing people into certain modes of belief and understanding within society.





The question of medias influence on society and its cultural framework has often been debated upon from leading theorists to anyone with any form of media connections, but to contemplate that a character in Coronation Street or Eastenders can have an influence on an audience members attitude, beliefs or interpretations of society is a very simplistic and debatable version of the truth.   The media does influence, but using more diverse and subtle roles of impact.   Some theorists suggest that it is even a case of society influencing the media and not the more widespread and presumed version.





History


In the early 1930’s, the Payne Studies study took place into...
Join Now to View the Full Essay

Comments

Express your owns thoughts and ideas on this essay by writing a grade and/or critique.

  1. No comments