P&G Strategic Brand Management

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Brand Management |
Assignment No 1 |
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Zunair Ali Syed |

    National College of Business Administration & Economics

Contents
Company Introduction 3
P&G Pakistan 3
Facts about P&G Pakistan 4
MISSION STATEMENT 4
Vision Statement 5
Organization Portfolio 5
ESTABLISHMENT: 5
COMPANY TYPE: 5
BRANDS: 5
Brand portfolio Pakistan 5
SWOT ANALYSIS- P&G 11
STRENGHTS 11
WEAKNESSES 11
OPPORTUNITIES 11
THREATS 11
Marketing Mix 12
Product 12
Beauty and Grooming Brands 12
Health and Well Being Brands 12
Household Care Brands 12
Price: 12
Place 13
Promotion 13
Competitors 13
Strategic management of Tide and Ariel 14
Overview of Ariel Position in Pakistan 15
Launch of Tide in Pakistan 17
Porter’s Five Forces Model 17
Threat of New Entrants 17
Bargain Power of Supplier 18
Bargain power of Consumers 18
Threat of Substitute Products 18
Threat of established rivals 18
Should P&G Pakistan add “Tide Detergent” in its portfolio or not? 19
Pros and Cons of launching Tide in Pakistani Market 19
Conclusion 20
References 21

Company Introduction
P&G Pakistan
Procter & Gamble Pakistan, headquartered in Karachi, commenced operations in Pakistan in 1991. Our goal was to become the finest global consumer goods company operating locally in Pakistan. To fulfill this goal, we are serving Pakistani consumers with 12 high-quality brands locally that strive to make everyday lives better.
With commitment came growth, and in 1994 we acquired a soap-manufacturing facility sprawling seven acres of land at Hub, Balochistan. In 2002, the plant tripled its soap-manufacturing capacity with an investment of $3 million. In 2004, with an initial investment of about half a million U.S. dollars, a PUR facility was set up with a production capacity of 50 million sachets of the water purifier annually. The P&G Hub plant is the single plant that produces PUR globally. Today, the Hub plant is...