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Cooking & Baking Market Report

  • Date Submitted: 09/26/2016 12:19 AM
  • Flesch-Kincaid Score: 43.1 
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Bharatbook.com announces a report on “Cooking & Baking Market Report”. The report is designed for an executive-level audience, boasting presentation quality that allows it to be turned into presentable material immediately. https://www.bharatbook.com/retail-market-research-reports-784539/cooking-baking.html


The cooking & baking market grew by 2.4% in 2015, outperforming the overall home wares market. Growth however is forecast to slow in 2016 due to weakening consumer confidence and economic instability following the Brexit vote – with shoppers delaying purchases in discretionary categories such as homewares.

Key Findings

• Depth and breadth of product ranges and a widely accessible offer sees Asda retain its leading position in the cooking & baking market in 2016. Its share however has stagnated due to a decline in food & grocery footfall at larger format stores limiting share growth in cooking & baking.

• The growth of discounters has intensified the value end of the cooking & baking market, causing Wilko to lose market share in 2016. The aggressive expansion and the broadening of kitchenware propositions at the likes of B&M and Home Bargains will make it a challenge for Wilko to regain market share in the coming years.

• Replacement overwhelmingly drives purchases in cooking & baking, and has been cited by 78.9% of consumers. Other factors such as desiring a new look (33.6%) or impulse (24.8%) are low drivers compared to replacement, and although pertinent to all the product categories, replacement is especially relevant in pans.


Cooking & Baking 2016 is Home Retail Series of report, which provides expert insight into the cooking & baking market, with forecasts of values and volumes up to 2021. It delivers deep quantitative and qualitative insight into the UK market, analysing key trends in the market based consumer data from survey.

It provides in-depth analysis of the following:

• Key issues and strategies for...


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