Marketing Plan Windows 7

MOT1512 – Internal Organization of the Firm High-Tech Marketing January 25, 2010

Windows 7 Marketing Plan

Group 14 Josephine van Leeuwen – 1272861 Eduard Reichenbach - 1216279 Jan Smit - 1218891 Merijn Zaat - 1176188

Table of Contents

Executive Summary ........................................................................2 Introduction ...................................................................................3 Chapter 1 - Situational Analysis ........................................................4 Introducing Windows 7 .................................................................4 Market Analysis ...........................................................................5 Company Analysis and Historical Results..........................................6 Competition ................................................................................7 Market Segmentation ...................................................................8 Chapter 2 - Marketing Mix .............................................................. 11 Product development strategy...................................................... 11 Pricing strategy ......................................................................... 13 Distribution strategy................................................................... 15 Promotion Strategy .................................................................... 16 Chapter 3 - Market Research .......................................................... 18 Analysis of information problems .................................................. 18 Use of Internet .......................................................................... 18 Conclusion and Recommendations ................................................... 20 References................................................................................... 21

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Executive Summary
This report represents the marketing analysis of Microsoft’s newest operating system:...