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Customer Satisfaction - Article Review

  • Date Submitted: 01/13/2011 02:03 PM
  • Flesch-Kincaid Score: 55.3 
  • Words: 895
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Customer Satisfaction and Service Quality
Contemporary Issue in Sport – New Meadowlands has horrible edibles; go with Deli: Food Buzz
The Case
Located in the “midst of the country’s largest media market,” and in East Rutherford, New Jersey, the New Meadowlands Stadium is the home to the New York Jets and New York Giants. Not only is the stadium used for football games but it also is a prime venue for international soccer and international concerts. The stadium is built to accommodate over 82,000 spectators and even offers improved travel in the form of a rail station, as well as modern technology. In addition to the new amenities, the stadium has partnered with the Environmental Protection Agency (EPA) to become an environmentally-friendly venue and should be an example for stadiums across the United States according to the EPA. Regardless of the improvements to the new stadium, the satisfaction of the customer does not seem comparable on a number of levels.
The Assessment
The NY Giants and Jets allow customers to pay a one-time fee for their season tickets in an effort to promote retention of old customers and return of new customers. Patrons of both Jets and Giants teams are offered various ticket packages which may include meals, cocktails, and access to various areas with their entry. A $40,000 ticket plan will give a customer plus one, access to field level lounge but cocktails will cost an additional $12. Jet seats are pricier reaching up to $60,000. Seating in the 3rd row values $700 each but there is no roof in the area. In one lounge   - Captain Morgan Club - drinks are as pricey as $18 and flat screen viewing is available. A drink as basic as water costs $4.75.
Problem Analysis
Customer testimonial seem to indicate that they are not pleased about the food and quality of service, and it may not worth the value of their admission or season packages. As a result home viewership may be an alternative for fans because the food is expensive and various...

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