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Business Research Management

  • Date Submitted: 03/15/2011 02:25 PM
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Acknowledgement
I have taken efforts in this project. However, it would not have been possible without the kind support and help of many individuals and organizations. I would like to extend my sincere thanks to all of them.

                              I am highly indebted to prof. A. Deepak for his guidance and constant supervision as well as for providing necessary information regarding the project & also for his support in completing the project.

Introduction:-

The word ‘Retailing’ has become a buzzword nowadays in India. Indian retail sector has an
Enormous influence on economic condition of the country. The Retail industry has reached a very critical stage in India. Stores in modern formats have emerged in the metropolitan cities but the maximum Retail Business happens through traditional retail formats till today.
A nation of savers, India has now become a nation of spenders; the rate of growth of spending on discretionary items has been growing at an average of nine per cent per year over the past five years. India’s vast middle class and its almost untapped retail industry are key attractions for global retail giants wanting to enter newer markets.

The word 'retail' is derived from the French word 'retailer.' It means 'to cut a piece off' or 'to break bulk.' In simple terms it is an activity and platform whereby product or services are sold to final consumers after breaking the bulk in small quantities. Retailing is tap at the end of the pipeline of the supply or distribution channel where customer finally purchases the product or service according to his or her need. The customer can be individual or even an organization and mostly families are the target customers.
Retail has played a major role to the world economy by increasing productivity across a wide range of consumer goods and services. It is the largest and oldest private industry in the world, with total sales of US $6.6 trillion.
Retailing in India—

The traditional...

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