Advertising - Essay 16

Advertising
dvertising is a form of communication used to promote products and services of a company primarily to generate sales and secondary to create a brand identity, introduce new products and services, communicating a change in the existing product line. It also helps in communicating social messages to the masses.

Types of Advertising
There are various types of advertising which are mentioned below: • • • • • • Print Advertising: Newspapers, Magazines, Brochures, Fliers Broadcast advertising: Television, Radio and the Internet Outdoor Advertising: Billboards, Kiosks, Tradeshows and Events Covert Advertising: Advertising in Movies Public Service Advertising: Advertising for Social Cause Celebrity Advertising

Outdoor advertising
As the name sounds, it is the advertising in open-air. In the past, much of the outdoor advertising consisted of hoardings, posters, billboards and signboards. Now there are innovations taking place every month. Today we have a range of media available e.g. transit advertising, mobile bill boards, traffic signals, bus stops, railway stations, airport, subways,

phone boxes, coffee tables, traffic barriers, packaging blimp and inflatable, cups, materials,

corporate stationary, etc. There are a number of outdoor advertising choices available. Eateries and hotels commonly make use of highway billboards to steer customers in for a rest or a bite. The automobile and tourism industries account for a very large percentage of billboard revenue. Bus benches often feature outdoor advertising for local businesses, while bus shelters might display a major movie promotion. Beverage companies commonly make use of sporting events and arenas, among other venues, while taxicabs, buses, railways, subways and wall murals offer other forms of outdoor advertising. The outdoor advertising industry has evolved

immensely. During the past decade outdoor advertising has been transformed to a great extent. For instance earlier the hoardings...