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Cadbury

  • Date Submitted: 10/02/2012 05:18 AM
  • Flesch-Kincaid Score: 48.3 
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My favorite chocolate brand is Cadbury. It is a subsidiary of Kraft Foods which sells many other things other than chocolate. Cadbury has a big business empire which started from UK in 1824 and now is spread to other parts of the world like US and India. Cadbury India is a fully owned subsidy of Kraft Foods Inc.The combination of Kraft Foods and Cadbury creates a global powerhouse in snacks, confectionery and quick meals.

 

The Story of Cadbury
Early Days - A One Man Business

Birmingham 1824
John Cadbury was one of ten children of Richard Tapper Cadbury, a prominent Quaker who had moved to Birmingham, England from the West Country in 1794.

In 1824, 22-year-old John Cadbury opened his first shop at 93 Bull Street, next to his father's drapery and silk business in the then fashionable part of Birmingham.
Apart from selling tea and coffee, John Cadbury sold hops, mustard and a new sideline - cocoa and drinking chocolate, which he prepared using a mortar and pestle.
Cocoa and drinking chocolate had been introduced into England in the 1650s but remained a luxury enjoyed by the elite of English society. Customers at John Cadbury's shop were amongst the most prosperous Birmingham families, the only ones who could afford the delicacy. Cocoa beans were imported from South and Central America and West Indies. Experimenting with his mortar and pestle, John Cadbury produced a range of cocoa and chocolate drinks, the latter with added sugar. The products were sold in blocks: customers scraped a little off into a cup or saucepan and added hot milk or water.
John Cadbury had a considerable flair for advertising and promotion. "John Cadbury is desirous of introducing to particular notice 'Cocoa Nibs', prepared by himself, an article affording a most nutritious beverage for breakfast," announced his first advertisement in the Birmingham Gazette in March 1824.
He soon established himself as one of the leading cocoa and drinking chocolate traders in Birmingham. In...

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