El Fudge

* Identify any considerations you will need to employ to build and maintain the brand and customer loyalty.
  * Create a print ad for the product featuring your new strategy.
  * Include both introduction and conclusion in the presentation.
  * Ensure the title and content tell the story, use the speakers notes for details if needed.
  * Apply course reading concepts and references.
  * Apply reference list as final page of presentation.
  * Keep the presentation simple..white background and black text. Use limited graphics only in the ad you design. Focus on content.

Keebler EL Fudge Cookies
General Introduction
E.L. Fudge Cookies were created by Keebler   and came in three flavors double stuffed fudge, peanut butter stuffed and original.   The cookies are chocolate elfin shaped fudge sandwich cookies.   Keebler is most known for its mascots the Keebler Elves.
Keebler was started by Godfey Keebler a baker of German descent who opened his first bakery in Philadelphia, Pennsylvania in 1853.   In 1927 Keebler joined the United Biscuit Company and in March of 2001, Keebler   was purchased by the Kellogg Company.   The Kellogg Company has been in business for over 100 years.  

Kellogg’s is currently the industry leader holding 34% of the $9 billion dollar ready-to-eat cereal industry (Shea, 2010). The key problem Rice Krispies faces is the awareness of the product versatility. Consumers are unaware of how Rice Krispies can be used in cooking and they lack the proper pull techniques to the available resources they offer on their website such as the numerous recipes and cook books. The secondary problem that is evident with Rice Krispies is their lack of appeal towards children. RiceKrispies.ca for example has a very hidden section for kids making the website completely directed towards parents.  
  * SITUATIONAL ANALYSIS
MarketAnalysis
Annual cookie sales account for over 7 billion dollars in sales every year. (Cohen, 1999)   The bulk of those sales...