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Bsa 310 Week 4 Dqs

  • Date Submitted: 08/13/2015 01:17 AM
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BSA 310 Week 4 DQs
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BSA 310 Week 4 DQs
BSA 310 Week 4 DQ 1.
1. Review chapter one in your eBook. The marketing process involves five steps, the first four of which involve the steps to create value for customers. Discuss how your organization creates value through the marketing process.
BSA 310 Week 4 DQ 2.
2. Review chapter two in your eBook. Managing the marketing function begins with a complete analysis of the company’s situation.The marketer should conduct a SWOT analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T). Conduct a SWOT analysis for your organization.
Review chapter 14 in your eBook. Direct marketing is rich in tools, from traditional old favorites such as direct mail, catalogs, and telemarketing to the Internet and other new digital approaches. What direct marketing tools does your organization use? Which, in your opinion, are the most effective, least effective?
BSA 310 Week 4 DQ 3.
3. Review chapter 16 in your eBook. Sustainable marketing goes beyond caring for the needs and wants of customers today. It means having concern for tomorrow’s customers in assuring the survival and success of the business, shareholders, employees, and the broader world in which we live. How is your organization using sustainable marketing to ensure long term succ


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