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  • Date Submitted: 05/17/2010 11:37 AM
  • Flesch-Kincaid Score: 73.2 
  • Words: 587
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Shampoo Statistics!
My two selected sources are-
  * Herbal Essences
  * And Max Factor Makeup

What these claims mean-
  * Herbal Essences- the Herbal Essences claim explains that 9/10 woman prefer to use this shampoo/conditioner to any other product. Therefore stating they are the best.
  * Max Factor- says ‘the make-up of makeup artists’ and ‘best makeup for Teens’ this makes the other makeup products look inferior to them. The first claim explains that even celebrities use their makeup, which convinces Teens to buy their makeup over anyone else’s, as Teens (12-18) consider celebrities to be role models and will copy whatever they do or wear.
What is wrong with these Statistics-?
  * Herbal Essences– This Statistic doesn’t specify what age group of woman they asked. It could be very well-liked with older woman but not with younger ladies. Plus it may work greatest on blonde hair than on brown hair, that statistic also doesn’t specify that. Lastly it doesn’t tell you if it works well on Dyed Hair, it may work well with natural hair but not as superior on artificially coloured hair.
  * Max Factor- This statistic doesn’t specify on whether it works well on coloured skin, it make work very well for people that have lighter skin but not as excellent for people who have darker skin (for example- black or mixed raced people.)
All images found on Google and ask.com

What I would ask the researchers about their statistics and how they got that final result-
  * Herbal Essences- How did you collect the data in finding if your product is the best?
  * Where in the UK did you ask these women? All counties or just a few?
  * Why not ask male subjects also not just women?
  * Max Factor – How do you know that this makeup works well on all skin tones as you don’t specify that in your claim?
  * What makes this product so much better and different from the others?
  * Have you tested this makeup on anyone else rather than just famous people?...

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