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Marketing

  • Date Submitted: 11/10/2010 04:43 AM
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Starbucks Cometitive Analysis
Submitted by: saintg720Date Submitted: 02/09/2010Category: BusinessWords: 2634Pages: 11Views: 210Popularity Rank: 11431Product line and Pricing

Price strategies - skimming

              - Market penetration

      Offering initial discounts and low price with the aim of attracting as much market share as possible. The aim would then be to convert this market share into repeat and loyal customers.

      Best value offering strategy. By pricing its coffee competitively with the prevailing high-end coffee prices, star bucks represent an attractive combination of price feature, high quality, good service and other attribute customer find attractive. Customers are willing to pay the premium price that’s being charge by Starbucks base on their perception of...

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