Words of Wisdom:

"Find out who you are and do it on purpose" - Barno

Csr in India

  • Date Submitted: 01/13/2011 05:37 AM
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CHAPTER I
1.1 INTRODUCTION

Our today is marked by a scenario where companies, the most ingenious invention of human mind, are equivalent in wealth to countries. These companies, apart from calling the shots own and control much of earth’s resources. This new understanding also brings to light the ever pervasive nature of corporations today, and their aggregated impact on global economies and global environment. This also proves beyond reasonable doubt that social and environment stability and sustainability are two primary requisites for overcoming the looming environmental crisis, which threatens the very existence of humanity on earth. For environmental spoilage extends beyond territorial boundaries, it is heedless of national, cultural or religious identities, ozone depletion, marine pollution, deforestation, desertification, soil exhaustion, acid rain, carbon dioxide emissions, hazardous waste, nuclear risks, the effects or after effects of industrial disasters affect each of us.
Pressing concern is to ensure integration of sustainable development strategies and approaches in all realms of industrialization and commercialization and especially those that traditionally have a narrow economic focus. Thus to say, the corporate sector’s response to these invariable calls for sustainability has focused specifically on environmental sustainability. Corporate environmentalism, environment management, industrial ecology, pollution prevention, optimum resource utilization and energy conservation are some of the ways through which these business firms address environmental issues with the larger framework of sustainable development.
In this regard various attempts have been made by companies in pursuance of their desire to be “green”. For instance, Toyota and Bank of America have new buildings that are Gold-certified by the U.S. Green Building Council. Dell Computer allows customers to buy carbon offsets when they purchase a new computer. Nike plans to be...

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